Maplink Cloud Names Martin Kirsch Chief Operating Officer to Strengthen Execution of Its Cloud & AI First Strategy

The former Sales and Marketing Director takes over operational leadership with a focus on scalability, team alignment, and delivering results across Latin America.

Maplink Cloud, a leading geolocation, cloud, and artificial intelligence technology company in Latin America, announced the appointment of Martin Kirsch as Chief Operating Officer (COO). Kirsch took office on June 1, 2026, and reports directly to CEO Frederico Hohagen. The strategic move marks a new chapter for the company, which in 2026 completed its repositioning as Cloud & AI First after more than 25 years in the market.

A promotion built from within

Martin Kirsch is a familiar name to anyone who follows Maplink Cloud. As head of Sales and Marketing, he was central to building the company’s commercial presence in Latin America: he structured go-to-market processes, grew the client portfolio, and aligned teams around clear, measurable goals.

It was also under his leadership that Maplink Cloud consolidated and expanded its Google Cloud services portfolio, offering end-to-end solutions for infrastructure, migration, data, artificial intelligence, and Managed Services. Now a Premier Partner for Google Cloud and Google Maps Platform, the company positions itself as an end-to-end strategic partner on its clients’ cloud journey. As COO, Kirsch now leads the company’s strategic and operational management as a whole.

The decision reflects Maplink Cloud’s bet on a leadership profile that pairs market vision with execution discipline, skills the company says will be critical for its next stage: strengthening its position in Latin America as a benchmark in geolocation, cloud, and AI technology, entering new markets, and continuously raising customer satisfaction and delivery.

In their words

“Martin has always stood out for a rare ability: turning ambition into process, and process into results. Few people know as well as he does how to build teams around clear goals and make sure execution lives up to strategy. As Maplink moves forward as an AI & Cloud First company, having Martin as COO isn’t just a natural choice. It’s a necessary one.”

Frederico Hohagen, CEO, Maplink Cloud

“I’m taking on this challenge convinced that Maplink’s next chapter will be built on a highly aligned combination of people, technology, and operational discipline. Our focus will be turning the AI & Cloud First strategy into consistent execution, customer impact, and sustainable growth across the region.”

Martin Kirsch, COO, Maplink Cloud

Cloud & AI First: more than a slogan, a conviction

Kirsch’s appointment comes at a turning point for Maplink Cloud. Founded more than 25 years ago with a focus on geolocation, the company has evolved into a strategic technology partner for companies across Latin America, with solutions that bring together cloud, AI, and Professional Services.

The Cloud & AI First repositioning isn’t a reaction to the market but an internal conviction: technology only creates value when it changes how people decide, operate, and grow. Creating the COO role strengthens the operational discipline needed to scale that vision.

With Kirsch leading operations, Maplink Cloud reaffirms its commitment to what it calls real partnership: not one-off engagements disconnected from execution, but a close, ongoing, impact-driven relationship.

About the new role

As COO, Martin Kirsch is responsible for:

• leading Sales, Marketing, People, and technical operations, ensuring alignment across all teams;
• structuring and scaling internal processes to support Maplink Cloud’s rapid growth in Latin America;
• making sure execution lives up to the Cloud & AI First strategy, turning vision into measurable results;
• strengthening a high-performance culture, with teams aligned around clear, customer-centered goals.

About Maplink Cloud

Maplink Cloud is a technology company with more than 25 years of history, specializing in geolocation, cloud, and artificial intelligence solutions for companies across Latin America. A Premier Partner for Google Cloud and Google Maps Platform with a Cloud & AI First positioning, the company acts as a strategic partner to its clients, delivering technology that transforms operations and drives better decisions. Its values (People, Customer Centricity, Performance, Trust, and Love what you do) guide a high-performance team committed to innovation and excellence.

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Maplink Cloud, Cloud & AI First