Fretadão

Technological innovation at the core of Fretadão

Technology has always played a key role in supporting Fretadão's mission: helping companies manage employee mobility with maximum efficiency and optimized costs.

Using a suite of Google Maps APIs, Fretadão has significantly improved both efficiency and the user experience. The Geocoding API enables real-time vehicle tracking by converting addresses into geographic coordinates and vice versa. This makes it possible to pinpoint the location of buses along their routes, ensure vehicles stay on the right path, and give passengers real-time estimated arrival times.

With the Directions API, Fretadão plans and optimizes routes, providing detailed directions and multiple route options between specific points. This tool is essential for building efficient routes that minimize travel time while maximizing passenger safety and comfort. Routes are also adjusted dynamically in response to traffic conditions and unexpected events, so the best possible route is always in use.

Finally, the Places API is used to identify stops and share them with passengers, along with useful information such as Street View and images of each location. This enriches the user experience and adds convenience to every trip.

Building more efficient routes

By integrating these Google Maps APIs, Fretadão has not only improved its operational logistics but also raised customer satisfaction, delivering accurate information and real-time updates that make trips more pleasant and efficient.

Google's solutions make operations more efficient and strengthen the service Fretadão offers. One of the biggest advantages Google brings is the superior quality of its maps and traffic data. Google's map accuracy and broad coverage allow Fretadão to design more effective routes and refresh traffic information more often than other platforms allow.

Google Maps provides high-quality reverse geocoding, turning addresses into precise coordinates. This capability is essential for route optimization, especially in areas where other services offer limited coverage.

“Our goal has always been clear: make shared transportation more efficient, from route planning to choosing the pickup point, while ensuring quality and safety. Today, companies of all sizes trust Fretadão to manage transportation for their employees”

Alexandre Santos — Co-founder, Fretadão

Adding more value to the operation

To add even more value to its operation, Fretadão combines Google's mapping solutions with Maplink Cloud's proprietary Toll Calculation API. This integration produces more accurate cost estimates and ensures fairer pricing for customers.

Combining the Maplink Cloud toll API with Google Maps lets Fretadão optimize its routes and significantly reduce toll and fuel costs. With accurate toll rate data, Fretadão can plan its finances more effectively, adjusting itineraries and pricing as needed.

“Google's map accuracy and broad coverage allow Fretadão to design more effective routes and refresh traffic information more often than other platforms”

Alexandre Santos — Co-founder, Fretadão

Google Cloud as an ally

Google Cloud, and BigQuery in particular, is essential to Fretadão because it enables analysis of large volumes of data. This capability is indispensable for continuously refining and improving the operation. reCAPTCHA is also used to strengthen security on Fretadão's portals and safeguard the integrity of its services.

Challenges and solutions

Running a nationwide transportation company comes with a host of challenges, from optimizing routes and choosing pickup points to ensuring service quality and safety. With its integrated technologies and the Google APIs, Fretadão spots gaps and adjusts routes to pass closer to passengers' homes, offering more efficient, tailored routes.

Safety is another major concern, especially for a service that runs 24/7. The route optimization enabled by the Google APIs makes this easier to manage.

“BigQuery is what we use most in the cloud today. Our technology team works heavily with analytics, and BigQuery helps us build clear insights”

Alexandre Santos — Co-founder, Fretadão

Every bit of help counts

At Fretadão, Google Workspace tools play a crucial role in team collaboration and productivity, especially in supporting remote work: Google Drive, Docs and Sheets, email, Calendar, Slack integration, and Single Sign-On (SSO) for secure authentication.

“Artificial intelligence is our next step, with a focus on route prediction and real-time optimization”

Alexandre Santos — Co-founder, Fretadão

Future outlook

Looking ahead, Fretadão is exploring artificial intelligence and machine learning further to improve its forecasting and operational efficiency, while also looking for ways to reduce its carbon emissions, in line with a more sustainable vision for corporate transportation.