Results achieved
- –30% in logistics and route planning costs
- +20% in order deliveries
- +50% in the accuracy of geocoded addresses
SimpliRoute is a software company dedicated to route optimization and tracking. Founded in 2015 out of a University of Chile project called "Bomberos de Santiago", it now has more than 200 customers in 16 countries, mainly in Latin America.
Challenges
SimpliRoute faced a challenge shared by most Chilean companies: inaccurate deliveries caused by poorly geocoded addresses, which reduced the number of deliveries and undermined the optimization of times and routes.
“Not all of our customers are tech-savvy, so using Google Maps is a real advantage: everyone already knows it, and we don't have to explain how it works”
Alonso Olat — Marketing Manager, SimpliRoute
Solution
The logistics service was improved with geocoding from Google Maps Platform, making it possible to understand each customer's needs and adapt routes so they were not only optimal but also correct. With support from Maplink Cloud, SimpliRoute's customers reduced their daily vehicle usage, increased order deliveries and improved the accuracy of their geocoded addresses, while also lowering logistics costs through route optimization.
