Results achieved
- A report to guide the company's strategic direction
- Ensuring every store was covered through planning
- Expanding the company's reach
How the API was used
Route planning for promoter visits to stores and points of sale, including the number of promoters needed for daily coverage and a report to guide the company's strategic direction.
Challenges
One of Gradus's clients needed to organize its large team of promoters so each of them could spend more time visiting customers. The main challenge was reconciling the locations of many customers with the visit frequency and time each one required, on a tight timeline that made investing in a temporary system unfeasible.
Solution
The Maplink Cloud product team assessed the planning needs and the available data, using API Planning to determine how many sales reps were needed to cover the stores each day, taking into account logistics windows, travel time and visit sequence. The team then delivered a report with the findings, without Gradus having to integrate the APIs directly.
